Anna van der Feltz Creative
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SWEATY BETTY

The task was to turn the old multi-branded high street retailer into an iconic, premium women’s sportswear brand. They wanted a brandmark which would be recognised in and out of the gym. I designed a simple logo and icon which was then developed and applied across the brand through an extensive set of guidelines.

Credit: Worked on as freelancer at Caulder Moore Design. Photos owned by Caulder Moore.

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