Anna van der Feltz Creative

SUPERDRUG BOAST CAMPAIGN

Superdrug wanted to launch a campaign to target the social and ethically aware middle class, re-defining their position in the world for all the amazing things they do, persuading audiences to re-evaluate the brand. Currently hiding behind it’s ‘cheap and cheerful’ face, the ‘Superness’ is lost and goes unnoticed.

These concepts show series of posters, press adverts and typographic statements to engage and educate their potential customers.

Credit: Worked on at MMP Global

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