Anna van der Feltz Creative


Identity and micro-guidelines for an online fashion portal which allows users to search, like, track, share, purchase fashion and earn rewards all in one place.

The brief was to create a brand identity which is young, stylish, trendy, fun, personal, interactive and exciting. It needed to attract fashion enthusiasts and influencers and be on the radar of the likes of Topshop and Zara.

I answered the brief with an clean editorial approach using bold typography and handwritten, fashion sketchbook styling, mixed with monochrome and candyfloss colours.

In collaboration with Brand Arkade